About Me

I studied business at USC and spent the 10 years after that working in finance and then on the digital marketing side. I founded Olivers in 2013, launching with one of the top apparel campaigns in Kickstarter’s history. It grew into a best in class activewear brand that's now carried in shops such as Equinox and been featured in GQ and the Los Angeles Times.

An interest in man’s search for meaning, psychology, the inner world, and the power of words has been a thread through it all.

In 2017, I was profoundly impacted by Jordan Peterson's Maps of Meaning lectures (examining the psychological significance of the biblical stories). From there, I began deeply examining archetypical narratives, studying both biblical stories and writings by the likes of Carl Jung and Joseph Campbell.

Along with the pursuit of deep meaning and exploring ancient texts came taking the craft of mentorship more seriously. I'm learning Hebrew, splitting my time between Jerusalem (where my spiritual mentor lives) and Los Angeles, and have learned coaching modalities (Aletheia, Conscious Leadership) and Psychological Frameworks (internal family systems, focusing) which all serve as tools in my toolkit.

I'm now turning myself into the Coach I wish I had to help navigate those complex transitions in my earlier years. I want to play the role of big brother, personal & professional coach, ‘pocket’ Rabbi, and acting member of your Personal Board of Directors.